Designer's statement - Sogand Nobahar

My ideas may seem a tad eccentric, but my passion is to create unconventional design pieces that make a statement and inspires the user. 

Despite my deep interest in design coupled with my inherent ability to draw and paint, I choosed to study mathematics. But later pursued Industrial Design in Tehran, Iran and then moved to Italy to complete my education in design and engineering.

My trainings and experiences led to the birth of my brand "Nobahar Design Milano" in 2017, which expresses my look on life in a chaotic world.  

As Nassim Nicholas Taleb said:

“I want to live happily in a world I don’t understand.”


Is it unconventional? Well, I say let it be as unconventional as it is!

design for sustainability - design thinking

Sogand Nobahar - unconventional contemporary designer - design for sustainability - design thinking
Designer Sogand Nobahar

Nobahar Design Milano

The name “Nobahar” is Persian and it means “New Spring.” It indicates new beginnings, renewal, rebirth and regrowth. This is what Nobahar Design Milano is founded on. Every design has a concept and every idea is crafted into a piece of artistry that represents it. Based on the concept of mix and match, Nobahar Design Milano creates design pieces that combine innovation and tradition. 


The brand has been awarded and mentioned four times in international contests and has been a participant in over 20 exhibitions across Europe and Middle-East majorly in Switzerland, Germany, Iran and Italy. 

Nobahar Design Milano - unconventional contemporary design - design for sustainability - design thinking
Nobahar Design Milano jewelry packaging


Bianca Cappello, Jewelry historian & Critic

Sogand Nobahar moves furthur away from traditional goldsmith techniques and explores, in a fresh way, additive manufacturing scenarios with which she realize her MyCity collection. In where jewels are shaped like the tallest tower of her city, Tehran, re-elaborated in an abstract key.

Using the same idea she also crafts other typical symbols of the old Persian tradition as seen in her "The Rebirth Of Lotus" cuff, where the section of the lotus flower become a bracelet symbolizing importance and dignity of women, as well as their fragile status. In "My Little Persia" collection Sogand looks into the complexity and preciousness of Persian tapestry artwork, creating herself small fragments, and placing them in 3D frames as wearable masterpieces.

From the book Splendida Persia, Visioni Nel Gioiello

about Sogand Nobahar Milan based contemporary designer
Bianca Cappello - Jewelry Historian & Critic

Giulia Fucile, Fashion Editor OB-Fashion

Nobahar Design Milano è un brand davvero interessante. Eclettico, originale, esclusivo proprio come la mente che l’ha progettato. Sogand Nobahar, la sua fondatrice, non si può infatti descrivere con una manciata di parole né inquadrare in termini predefiniti o convenzionali etichette. Lei è una brava designer ma anche un’artista, una maker, una ricercatrice, un ingegnere: una donna dalle mille potenzialità e dalle mille sfumature, come i suoi gioielli. Pezzi unici che vestono il corpo di un’eleganza diversa.

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about Sogand Nobahar Milan based contemporary designer
Giulia Fucile - Fashion Editor Ob-Fashion