MyCity Tehran Collection Inspired By Milad Tower

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Moodboard for MyCity Tehran Collection

Moving away from your birth home to settle in a new city is a soul-stirring experience. It is like drinking a cool glass of water on a hot summer’s day. It is refreshing and invigorating.

 But with it also comes a longing and desire to have something that reminds you of home. The nostalgic feelings and memories are ever lingering. 

And this is the message the designer, Sogand Nobahar conveys in her My City collection. Her ingenious and provocative contemporary pieces are inspired by architectural influences with a touch of nostalgia.

Sogand describes her designs as unconventional. They are designed for peoplewho want to make a bold statement without overwhelming their individual style. 

The collection is dedicated to people who have built new lives away from their old towns but want something that reminds them of where they came from. 


My City Tehran

This is the first line of My City collection and it’s inspired by the designer’s birth home, Tehran. The collection consists of a series of bracelets and rings created for wearers who are bold and have an adventurous sense of style. 

Each piece in the collection takes the architectural form of Milad Tower also known as Tehran Tower, Which is one of the most iconic landmarks in Tehran and the sixth-tallest telecommunication tower in the world. 



Images with hat Sogand Nobahar

Image 1-3 Sepideh Ahadi

Image 4 Architecture In Fashion

Image 5-6 Lucrezia Ganazzoli for Vogue Talent